Seo Core Advantage

At first instance it seem to totally crash down the entire concept of SERPs (search engine result pages). To an extent yes it does, but only to SEOs who only stick to rankings only. Esentially SEO is about traffic and conversions. Ranking is one such method by which you can achieve them. But with GEO targeted SERPs and personalized search, the results may be different for person sitting right next to me. Or is?

Here is an important video about what industry expert like Bruce Clay has to say.

Bruce Clay at PubCon 2008

Over 90% of optimizers are obsessed with Google toolbar Page Rank (PR) and to a certain extent, me as well. Page Rank (PR) is one of the prime factors on which Google SERPs (search engine result pages) are based upon.

To cut the long story short, please don’t base your optimization and link building efforts solely on that GREEN toolbar. Why? because that VISIBLE toolbar is mostly old and Google updates that data not frequently but occasionally.

I would suggest working hard on your website’s design, marketing, usability, navigation, optimization and  link-building efforts aggressively and monitoring your results actively. If your efforts are based on quality, your SERP positions as well as toolbar PR would definitely be pleasing.

Source

  • What is SEO Pakistan? Is it some kind of label or designation? No not at all. It is a term which refers to people/companies providing SEO services in Pakistan, or outsource their services as SEO consultants. The search engine industry has yet to pick up pace here. Pakistan is one of best BPO targets of the world with Pakistan government projecting IT workforce at 133,000 which growing at impressive rate of 20,000 a year.
  • Believe it or not, search engine optimization or SEO has become the defacto principle in converting world wide prospects into customers. Be it local search or universal search, or organic or paid, the first thing a person logs in to its PC is his/her inbox and then search engines.
  • You will find a multitude of web development and designing companies in Pakistan but finding a firm providing good SEO services in Pakistan would be like finding needle in a hay stack. Many individuals choose SEO freelancing. Its haggle free (lowest in my opinion), independent and you get to keep all the benefits (monetary of course).
  • Hoping that one day SEO in Pakistan would be as good as top industries and more and more newcomers would be entering this highly “un-certain” and “challenging field”.

Thank you,

Hello everybody,

We have encountered this seo local, seo for local sites or seo for local market so many times that we felt obliged to create a post dedicated to this subject. Before writing a detailed post in future, he post would give you an over all picture of this important topic.

Issue: What is “local search engine optimization” or “Local SEO”?

In simple words when your SEO campaign is targeting a specific GEO location it means you are performing seo for local market. The search engine optimizatin process is exactly the same but with some things added or modified. Before embarking on such project make sure:

  • Choosing Keywords: You select keywords which are locally targeted. For example, if your project is about “plumbing services” for a specific, country, city, or zip code, try using the name or zip code of that location in the suffix or prefix of the keyword. Which means your keyword “plumbing services” should be “plumbing services boston”, “boston plumbing services” or “plumbing services 83345″ etc.
  • Try submiting your listings to Google Local (Maps)
  • Submit your listing to local directories, forums etc
  • Include complete address, state, city and zip in the copy of your webpage. If clearly visible this could result in really good coversions
  • Optimize your titles and meta descriptions for those loca keywords
  • Try submiting to directories having “regional” categories like DMOZ
We havent touched the subject of local PPC (pay-per-click) in this post but would defintely discuss that in future posts. In our next post we would discuss SEO stakes related to getting “.com” versus “.co.uk” or any other country targeted campaign.
 
Your feed back is much appreciated,
 
Thank you

 

Issue: Should I target “.com” or “.co.uk” or “.com.pk” or any other GEO centric domain name?

Hello everyone,

Have been watchful as ever for my client websites. I have posted similar threads on various webmaster forums. In the past week I noticed “disaster” fluctuations for one of my main keyword. The site ranked #4 and suddenly dropped to “no where”!!!.

Fortunately the site is back on its position but it took one whole week to confirm that “Google” was updating the listings. The change which i noticed was “stumble upon” tags right next to my listing.

Most of the responses on the forums also mentioned the drastic changes in SERPs. The best thing is to do is to keep an eye on the following:

- Link back count

- Indexed pages count

- PR

- Other related stats

Thank you

Below is the updated list of UK Directories and Search Engines acquired from WebMasterWorld. Have Fun!!!

UK wide engines
===========================================
192 Directory – http://www.192directory.co.uk
192 Directory Enquiries – http://www.192directoryenquiries.net
192.com – http://www.192.com
1Do3 – http://www.1do3.com
250000 – http://www.250000.co.uk
2c Belper – http://www.2cuk.net
33 Max – http://www.33max.co.uk
5 Star Sites – http://www.5starsites.co.uk
A-Z Find – http://www.a-zfind.com
Abacho UK – http://www.abacho.co.uk
ABC Websearch – http://www.abcwebsearch.com
Abrexa UK – http://www.abrexa.co.uk
All of England – http://www.allofengland.com
All That’s Britain – http://www.allthatsbritain.com
AllSearchEngines – http://www.allsearchengines.co.uk
Alpha 123 – http://www.alpha123.co.uk
Altavista UK – http://www.altavista.co.uk
Andy’s Now2Business – http://www.andys-now2business.co.uk
AOL UK – http://www.aol.co.uk
ARC – http://www.arc.co.uk
Ask Alix – http://www.askalix.com
Ask Jack – http://www.askjack.co.uk
Ask Jeeves – http://www.askjeeves.co.uk
BBCi – http://www.bbc.co.uk
BigPages – http://www.bigpages.co.uk
Brit index – http://www.britindex.co.uk
British Companies – http://www.britishcompanies.co.uk
British Information – http://www.britishinformation.com
BT OpenWorld – http://www.btopenworld.com
Business Directory – http://www.businessdirectorynet.co.uk
Business Jeeves – http://www.businessjeeves.co.uk
CentralSeek – http://www.centralseek.com
Click 4 It Local – http://www.click4itlocal.co.uk
Click For Choice – http://www.clickforchoice.co.uk
Compuserve – http://www.compuserve.co.uk
Contents – http://www.contents.co.uk
Cool Breeze – http://www.coolbreeze.co.uk
CountyWeb – http://www.countyweb.co.uk
Cyber Britain – http://www.cyberbritain.co.uk
Deep Index UK – http://www.en.deepindex.com
Directory Enquiries.net – http://www.192enquiries.com
DogPile UK – http://www.dogpile.co.uk
Dot UK Directory – http://dotukdirectory.co.uk
Dots and Coms UK – http://www.dotsandcoms.co.uk
e-Shopping – http://www.e-shopping.co.uk
EIBON – http://www.eibon.co.uk
eLooker – http://www.elooker.co.uk
Euroseek – http://www.euroseek.com
Every Day – http://www.everyday.co.uk
EveryDayUK – http://www.everydayuk.co.uk
Excite UK – http://www.excite.co.uk
Find It – http://www.findit.co.uk
Find Once – http://www.findonce.co.uk
Find UK – http://www.find-uk.com
Found Ya – http://www.foundya.co.uk
Freeserve – http://www.freeserve.com
Fush.com – http://www.fush.com
Gasta – http://www.gasta.co.uk
GenieKnows – http://www.genieknows.co.uk
Get UK Favourites – http://www.getfavourites.co.uk
Go Go Look – http://www.gogolook.com
Godado – http://www.godado.co.uk
Google UK – http://www.google.co.uk
Great British Pages – http://www.great-british-pages.co.uk
Happy Online – http://www.happy-online.co.uk
HM Search – http://hmsearch.co.uk
Hotbot UK – http://www.hotbot.co.uk
IDNET UK – http://www.idnetuk.com
Information Channel – http://www.informationchannel.co.uk
Instant Guide – http://www.instantguide.co.uk
Ithaki Uk – http://ithaki.net/indexuk.htm
J Search – http://www.jsearch.co.uk
Jini Search – http://www.jinisearch.co.uk
Just35.com – http://www.just35.com
KeConnect – http://www.keconnect.co.uk
KellySearch – http://www.kellys.co.uk
Kingdom Search – http://www.kingdomsearch.co.uk
Kyotee – http://www.kyotee.com
LifeStyle UK – http://www.lifestyle.co.uk
Limey Search – http://www.limeysearch.co.uk
LinkCentre.com – http://www.LinkCentre.com
LogoLinks – http://www.logolinks.co.uk
Look Here – http://www.lookhere.co.uk
Looksmart UK – http://www.looksmart.co.uk
Lycos UK – http://www.lycos.co.uk
MegPeg – http://www.megpeg.com
Mirago – http://www.mirago.co.uk
Moon mist – http://www.moonmist.info
MSN UK – http://www.msn.co.uk
Mug o Milk – http://www.mugomilk.co.uk
My UK Directory – http://www.myukdirectory.co.uk
Netscape UK – http://www.netscape.co.uk
nextmoves – http://www.nextmoves.co.uk
Now 2 Business – http://www.now2business.co.uk
ntlworld – http://www.ntlworld.com
O2 – http://www.o2.co.uk
One Site – http://www.onesite.info
Pepe Search – http://www.pepesearch.co.uk
PMANGELES – http://www.pmangeles.com
Qaz.com – http://www.qaz.com
Scoot – http://www.scoot.co.uk
Scottish Search – http://www.scottishsearch.com
Search 2 – http://www.search2.co.uk
Search Engine.com – http://uk.searchengine.com
Search Gate – http://www.searchgate.co.uk
Search GB – http://www.searchgb.com
Search UK.com – http://www.searchuk.com
Search Uno – http://www.searchuno.co.uk
Searchy – http://www.searchy.co.uk
Seek – http://www.seek.net
SELU – http://www.selu.co.uk
Sgt Search – http://www.sgtsearch.co.uk
Shire Search – http://www.shiresearch.co.uk
ShopQ – http://www.shopq.co.uk
Shops On The Net – http://www.shopsonthenet.co.uk
Slick Clicks – http://www.slick-clicks.com
Somewhere Near – http://www.somewherenear.com
Spark Search – http://www.sparksearch.co.uk
Speed City – http://www.speedcity.co.uk
Splut – http://www.splut.com
Spot Jockey – http://www.spotjockey.co.uk
T4Biz – http://www.t4biz.co.uk
The Arndale – http://www.thearndale.com
The Engine Rooms – http://www.theenginerooms.com
The Local Web – http://www.thelocalweb.net
The Looka Directory – http://www.looka.co.uk
The Matren – http://www.matren.co.uk
The Web Link – http://www.theweblink.co.uk
This Britain – http://www.thisbritain.com
Thomson Local – http://www.thomsonlocal.com
Tiscali – http://www.tiscali.co.uk
Toxic Lemon – http://www.toxiclemon.co.uk
UK 250 – http://www.uk250.co.uk
UK Business Directory – http://www.business-directory-uk.co.uk
UK Click – http://www.uk-click.co.uk
Uk Directory – http://www.ukdirectory.co.uk
Uk Favourites – http://www.ukfavourites.co.uk
UK Find It – http://www.ukfindit.com
UK Index – http://www.ukindex.co.uk
UK Links 4 – http://www.uklinks4.com
UK Nation – http://www.uknation.co.uk
UK Net Guide – http://www.uknetguide.co.uk
UK Phone Book – http://www.ukphonebook.com
UK Plus – http://www.ukplus.co.uk
UK Search King – http://uksearchking.com
UK Services 24 – http://www.ukservices24.co.uk
UK Sprite – http://www.uksprite.co.uk
UK Web Start – http://www.ukwebstart.co.uk
UK Websites Directory – http://www.uk-websitesdirectory.co.uk
UKbest50.co.uk – http://www.UKbest50.co.uk
UKCompass – http://www.opencompass.com
UKLinks.org – http://www.uklinks.org
uksearch.com – http://www.uksearch.com
Ultisearch – http://www.ultisearch.co.uk
Valley Alley – http://www.valleyalley.co.uk
Vital Vortal – http://www.vitalvortal.co.uk
Wahooma – http://www.wahooma.co.uk
Watson the Web – http://www.watsontheweb.co.uk
Web Finder – http://www.webfinder.com
Web Surf UK – http://www.websurfuk.co.uk
Wizi Search – http://www.wizisearch.co.uk
Yahoo UK – http://www.yahoo.co.uk
Yell UK – http://www.yell.co.uk
Yithian – http://www.yithian.co.uk
Zeal UK – http://uk.zeal.com/

Scottish engines
===========================================

All Of Scotland – http://www.allofscotland.com
Highlands Web – http://www.highlandsweb.co.uk
In Edinburgh – http://www.inedinburgh.co.uk
In Glasgow – http://www.inglasgow.co.uk
Scot Find – http://www.scotfind.com
Scot Search – http://www.scotsearch.org
Scot Smart – http://www.scotsmart.com
Scotland.com – http://www.scotland.com
Tartan Pages – http://www.scotlands.com
Web Scot – http://www.webscot.co.uk

Northern Irish engines
===========================================

4NI – http://www.4ni.co.uk
Global Gateway – http://www.globalgateway.com
Index ireland – http://www.indexireland.com
Irish Search – http://www.irishsearch.net
NI portal – http://www.niportal.co.uk
NINetwork – http://www.ninetwork.com
NISearch – http://www.nisearch.com
Purple Pages – http://www.purplepages.ie
RoboLink – http://www.robolink.co.uk

Welsh engines
===========================================

Cheshire Web – http://www.cheshireweb.co.uk
Cilmeri – http://www.cilmeri.co.uk
Gwent Business – http://www.gwent-direct.org.uk
North Wales Links – http://www.northwaleslinks.com
Search in Wales – http://www.searchinwales.com
Wales Index – http://www.walesindex.co.uk

South East English engines
===========================================

Anglia Search – http://www.angliasearch.co.uk
Camb Search – http://www.cambsearch.co.uk
Londinium – http://www.londinium.com
Net London – http://www.netlondon.com
South online – http://www.south-online.co.uk
Sussex Business Directory – http://www.brighton.co.uk
Thames Valley Business – http://www.thames-valley-business.co.uk

South West English engines
===========================================

Bristol Link – http://www.bristol-link.co.uk
Dorset’s Web – http://www.dorsetsweb.co.uk
eCornwall – http://www.ecornwall.com
Glos Web – http://www.glosweb.co.uk
Gloucestershire Portal – http://www.softdata.co.uk
Look It Up – http://www.lookit-up.com
Spider Crab – http://www.spidercrab.net

North English engines
===========================================

Cumbria.uk.com – http://www.cumbria.uk.com
Cumbrian Web – http://www.cumbrianweb.co.uk
Ezeee – http://www.ezeee.com
In Manchester – http://www.inmanchester.co.uk
Lancashire Online – http://www.lancashire-online.co.uk
Lincolnshire Now – http://www.lincolnshirenow.com
Lincs.co.uk – http://www.lincs.co.uk
Milk and Two sugars – http://www.milktwosugars.co.uk
North of England Online – http://www.neon.org.uk
Northampton Web – http://www.northantsweb.co.uk
NW4U – http://www.nw4u.co.uk
Yorkshire Web – http://www.yorksweb.co.uk

Midland English engines
===========================================

Birmingham UK – http://www.birminghamuk.com
East Midlands Net – http://search.eastmidlands.net
Hereford Web – http://www.herefordweb.co.uk
In Birmingham – http://www.inbirmingham.co.uk
In Coventry – http://www.incoventry.co.uk
In Leicester – http://www.inleicester.co.uk
In Wolverhampton – http://www.inwolverhampton.co.uk
Northampton UK.com – http://www.northampton.uk.com
Notts Web – http://www.nottsweb.co.uk
Worcs Web – http://www.worcsweb.co.uk

By Adeel Ahmed Khero

As with any past-present or foreseeable search engine optimization campaigns, effective link building is where it all boils down to. If content is known to be the king, then linking would be no less then its throne. If your website is providing compelling content about a product which people would like to link to, but it is not visible or accessible to the users, then you may be lagging behind in adopting a strong link building strategy. As major search engines are pushing for high quality in-bound links as one of the major ranking factor, most webmasters and SEO Services remain jumbled till date about successful link building strategies.

What are the different types of Links?  Deep Links or Internal links

In simple words, deep links or internal links are pages to which the HOME page of a website points to. For example a website may have pages like: PRODUCTS, ABOUT US, CONTACT
US, SITE MAP, FAQ and any other service specific page. Your goal should be to analyze all the deep links of a website and make sure that they are: 

  • Properly accessible by other pages
  • Should not be broken
  • Redirected for any 404 error

Full fill these requirements and you have achieved a crucial aspect of building strong infra-structure of a website, geared up for getting inbound links. Back Links or Inbound LinksBack Links or Inbound Links are links by other websites to your Home page or Deep Links. All major search engines single out quality in-bound links as one of the key factor for ranking a website higher on SERPs (Search Engine Result Pages). The democratic nature of Google PR (Page Rank) is solely based on the number and quality of these inbound or back links. Higher the number of relevant back links, higher goes the PR, which in turn helps your website rank good on SERPs.

Link Building StrategiesNatural Linking Strategy

When you genuinely like some service, product, article or any other material over the web, it is more likely that you would like to share it with your friends over blogs, forums or online-communities. Your referral of that product on blogs or forums for the sheer purpose of appreciating the service (as you are not an employee of that firm or in any way related to it) makes it a NATURAL LINK for that company. Natural linking is something which search engines prefer, as it does not involve linking methods which may be controversial or are prone to get spoiled.

Reciprocal Linking Strategy

With this kind of linking, website A’s link can be placed on website B, in return for website B’s link to be placed on website A. In other words, it is a kind of an agreement which two parties make for building strong partnerships for promoting a specific product or service. Reciprocal linking does not come easy, as, disagreements may arise regarding: 

  1. Placement of individual links
  2. Removal of links without notification
  3. The time period of retaining individual links

Google does not prefer reciprocal linking and therefore it is slowly fading away. But if properly executed, this strategy can give you some important in-bound links and can give your rankings, a push!.

Deep Linking Strategy

As the term is self explanatory, this type of linking involves other websites getting linked to the inner pages or deep links of your website. A common practice by search engine optimizers is that they put too much emphasis on promoting the HOME page of any website. It is important to get more links to the HOME page in order to increase its PR, but, it is equally imperative to get your website’s deep links promoted and marketed in the same manner. In that way, not only your HOME page would be getting a high PR and ranking, but your inner pages would be getting important clicks and visits as well. That will in turn give your site a strong backbone of High PR individual pages as whole and ranking them higher in SERPs.

Submissions

One of the foremost step in link building is the submission of you website to search engines and directories like Google, Msn, Lycos, JoeAnt, Yahoo, Dmoz etc. The basic purpose of submissions is to get your website indexed by all the major search engines and directories for appropriate categories they may offer. The only hitch is the time factor regarding reviewing and indexing your site, which varies from site to site.    Paid Inclusions

Paid submissions or inclusions to web directories carry a cost of submission, but, this cost is compensated with quick indexing of the website in their categories. Directories like Yahoo, Skaffe, Looksmart and Inktomi offer paid inclusions services of varying costs. If budget permits, this method should be given serious consideration to gain substantial incoming links.

Article marketing

Web searchers are hungry for information. Feeding them with authentic, factual and detailed piece of information can dramatically increase your website’s popularity in the circles. Article marketing can be one such linchpin of your search engine optimization strategy. You can create keyword targeted, information rich articles for your prospective customers, in order to lure them to your business domain. Be care full in embedding website links of your website, as it is preferable to lead you prospective customers to the deep links of your website and ultimately making them stay and pluck more information from other pages.

Conclusion

If your website hosts lucrative content for both users and search engine, then getting it properly linked can get you higher ranks and profits of incredible magnitude. Link
Building is like the Genie of the Magic Lamp, completely at your disposal. Exploiting it properly will remain the core for any successful Search Engine Optimization campaign in the near future.

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